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Positionnement stratégique de l'informatique portable dans le commerce de détail
Paperback
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ISBN10: 6208743680
ISBN13: 9786208743680
Publisher: Editions Notre Savoir
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208743680
Publisher: Editions Notre Savoir
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: French
L'informatique portable n'est plus un dispositif fantaisiste. C'est un sujet largement débattu dans tous les contextes de secteurs tels que le commerce de détail, la banque, le gouvernement, les soins de santé, etc. Alors que d'un côté l'informatique vestimentaire évolue avec ses premiers utilisateurs, de l'autre côté le secteur du shopping vestimentaire recèle un marché potentiel important de consommateurs. Cet ouvrage vise à examiner les habitudes d'achat en magasin et le comportement des consommateurs en matière de décision d'achat. Sur la base d'un échantillon de personnes interrogées, cette étude examine les schémas psychologiques et comportementaux des consommateurs dans le contexte du shopping et de l'achat de vêtements en magasin. En outre, ce travail de recherche examine les modèles théoriques du positionnement stratégique des produits et les concepts théoriques de l'informatique vestimentaire, en particulier pour les Google Glass. Associé aux concepts théoriques et aux observations tirées des résultats de l'enquête, l'écart entre les attitudes des consommateurs à l'égard des achats de vêtements et de la technologie portable a fait l'objet d'une évaluation critique. Sur la base des résultats et de l'analyse, une idée commerciale est proposée pour positionner stratégiquement l'informatique portable - Google Glass - dans le secteur du shopping vestimentaire, ce qui permettrait d'améliorer l'expérience du consommateur dans le commerce de détail.
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