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Strategiczne pozycjonowanie komputerów do noszenia w handlu detalicznym
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ISBN10: 6208743664
ISBN13: 9786208743666
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208743666
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Polish
Wearable Computing nie jest już urządzeniem fantastycznym. Jest to szeroko dyskutowany temat we wszystkich kontekstach sektorów, takich jak handel detaliczny, bankowośc, rząd, opieka zdrowotna itp. Podczas gdy z jednej strony komputery do noszenia ewoluują wraz z wczesnymi etapami użytkowników, z drugiej strony sektor zakupów odzieży ma duży potencjal rynkowy konsumentów. Niniejsza książka ma na celu zbadanie wzorca zakupów w sklepie i wzorca behawioralnego decyzji zakupowych konsumentów. Opierając się na próbie respondentów, niniejsze badanie analizuje psychologiczne i behawioralne wzorce konsumentów w kontekście zakupów i zakupów odzieży w sklepie. Ponadto, niniejsza praca badawcza omawia teoretyczne modele strategicznego pozycjonowania produktu i teoretyczne koncepcje komputerów do noszenia w odniesieniu do Google Glass. W polączeniu z koncepcjami teoretycznymi i obserwacjami z wyników ankiety, krytycznie oceniono lukę między postawami konsumentów wobec zakupów odzieży i technologii do noszenia. Na podstawie wyników badań i analiz opracowano pomysl biznesowy mający na celu strategiczne pozycjonowanie technologii ubieralnych - Google Glass w sektorze zakupów odzieży, co rzeczywiście poprawiloby doświadczenia konsumentów w handlu detalicznym.
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