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Mastering Commtech: Unlocking the Potential of Digital Transformation in Corporate Communications

Mastering Commtech: Unlocking the Potential of Digital Transformation in Corporate Communications

Hardcover

Series: Future of Business and Finance

Business GeneralGeneral Computers

ISBN10: 3031903013
ISBN13: 9783031903014
Publisher: Springer
Published: Jul 30 2025
Pages: 535
Weight: 2.07
Height: 1.19 Width: 6.14 Depth: 9.21
Language: English
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.

Also from

Seebacher, Uwe

Also in

Business General