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Predictive Communication Intelligence: Wie Organisationen Ihre Kommunikationsperformance Datenbasiert Transformieren
Paperback
Series: Essentials
Business GeneralGeneral Computers
ISBN13: 9783658496234
Publisher: Springer Gabler
Published: Oct 16 2025
Pages: 57
Weight: 0.22
Height: 0.16 Width: 5.83 Depth: 8.27
Language: German
In einer Zeit, in der Daten in Echtzeit verfügbar sind und Entscheidungen immer schneller getroffen werden müssen, reicht es nicht mehr, Kommunikationsma nahmen rückblickend zu bewerten und manuell zu erledigen. Predictive Communication Intelligence (PCI) ist der Schlüssel zu einer neuen Ära: weg von nachträglicher Analyse, hin zu präzisen, evidenzbasierten Handlungsempfehlungen und automatisierten Next-Best-Actions.
Geschrieben von einem interdisziplinären Expertenteam aus Wissenschaft, Beratung und Unternehmenspraxis, liefert dieses Buch nicht nur Werkzeuge und Methoden, sondern inspiriert zu einem Paradigmenwechsel: Kommunikation nicht nur beobachten, sondern die Zukunft aktiv gestalten - vorausschauend, präzise und wirkungsorientiert.
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