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Semiotica semplice: Guida alla sopravvivenza per il comune cittadino
Paperback
Series: Semiotica, Book 6
Publisher: Bruno Osimo
Published: Feb 26 2026
Pages: 188
Weight: 0.38
Height: 0.47 Width: 5.00 Depth: 8.00
Language: Italian
Ma che senso ha? Quante volte al giorno pronunciamo o sentiamo questa frase? Vedere e cercare un senso in ciò che ci circonda ci rende tutti, inconsapevolmente, semiotici praticanti. Tuttavia, in un mondo sovraccarico di messaggi pubblicitari infidi, mass media agguerriti e comunicazioni manipolatorie, comprendere come nasce davvero il senso delle cose è diventato un fondamentale strumento di autodifesa.
Questo libro non si rivolge a professori o accademici, ma al comune cittadino. Con uno stile chiaro, accessibile e privo di gerghi inutili, Bruno Osimo dimostra che la semiotica non è un'astratta disciplina filosofica, ma la vera e propria scienza della traduzione e dell'interpretazione quotidiana. Attraverso un percorso in 66 brevi capitoli ed esempi presi dalla vita di tutti i giorni, il volume fornisce una vera e propria cassetta degli attrezzi per:
Distinguere i modi di ragionare: capire la differenza tra induzione, deduzione e la creatività delle congetture (abduzione).
Decodificare il mondo attorno a noi: capire come la mente crea modelli, pattern e pregiudizi (bias cognitivi) per interpretare la realtà .
Orientarsi nelle relazioni e nella cultura: comprendere la differenza tra ciò che viene detto, il non-detto e l'implicito culturale.
Navigare tra parole e contesti: scoprire come il senso delle parole evolve continuamente nell'interazione tra chi comunica e chi riceve il messaggio.
La semiotica è la reazione al linguaggio, l'arte di ricavare senso dal contesto e di tradurre il mondo nella propria visione personale. Una guida indispensabile per imparare a non farsi ingannare, capire meglio gli altri e, in fin dei conti, cavarsela nella vita di tutti i giorni.
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