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The High-Purpose Company: The Truly Responsible--And Highly Profitable--Firms That Are Changing Business Now
Hardcover
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ISBN13: 9780060852078
Publisher: Collins
Pages: 294
Weight: 1.09
Height: 1.03 Width: 6.30 Depth: 9.24
Language: English
In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that
some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward.
Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.
Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.
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