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Fundraising Analytics
Hardcover
Series: AFP/Wiley Fund Development, Book 174
ISBN13: 9780470165577
Publisher: John Wiley & Sons
Published: Apr 1 2008
Pages: 240
Weight: 1.08
Height: 0.94 Width: 6.46 Depth: 9.07
Language: English
Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data--with an appropriate focus on donors--into actionable knowledge. The result--A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.
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