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Benefactors: Why Some Fundraising Professionals Always Succeed
Hardcover
Business GeneralGeneral Sociology
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ISBN13: 9781119932796
Publisher: Wiley
Published: Oct 11 2022
Pages: 224
Weight: 0.92
Height: 0.94 Width: 5.98 Depth: 9.06
Language: English
Overcome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on
Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.
In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era.
In the book, you'll discover:
- Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process
- How to use data science and predictive analytics to inform your decision-making process and find better results
- Ways to banish excessive risk aversion and uncover a boldness you didn't know you had in you
An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations.
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