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Marketing et expérience client - 3e édition: Amélioration continue de l'expérience client
Paperback
ISBN13: 9782924651490
Publisher: Amazon Digital Serv Llc
Published: Jul 27 2023
Pages: 234
Weight: 1.22
Height: 0.49 Width: 8.50 Depth: 11.00
Language: French
La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l'expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe sur la qualité de l'expérience vécue par vos clients. Les clients emballés par leur expérience deviendront vos meilleurs ambassadeurs!
Vous retrouverez, dans cet ouvrage:
- Une terminologie inédite, adaptée au contexte des entreprises de services, des intermédiaires et des fabricants qui misent sur une qualité exceptionnelle du service pour se positionner dans leurs marchés respectifs;
- Des stratégies et tactiques de marketing qui vous permettront de faire vivre à vos clients une expérience de consommation unique, conviviale et mémorable;
- Des stratégies et tactiques de marketing qui, une fois intégrées une aux autres, vous permettront d'offrir à vos clients une proposition de valeur supérieure à celle de vos concurrents;
- Des exemples de pratiques d'affaires provenant d'entreprises performantes;
- Un audit de service, un questionnaire autodiagnostic, qui vous servira à évaluer les forces et faiblesses de l'expérience que vous proposez à vos clients.
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