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Influencer, persuader, motiver - De nouvelles techniques: De nouvelles techniques
Paperback
ISBN13: 9782200354824
Publisher: Armand Colin
Published: Feb 21 2022
Pages: 250
Weight: 0.62
Height: 0.53 Width: 5.32 Depth: 8.47
Language: French
Alex Mucchielli, spécialiste reconnu des stratégies de communication et des techniques d'influence, nous offre ici les clés pour connaître le fonctionnement des conduites humaines et les ressorts des communications réussies.
Rompant avec les vieilles méthodes qui restent à la surface des phénomènes, il revisite, grâce aux dernières recherches en sciences humaines, de nombreuses mises en situation concrètes (scènes de vente, entretiens d'embauche...), pour présenter des principes efficaces d'intervention.
Tout un chacun risque, à ses dépens, d'en être victime. Mieux vaut donc les connaître pour pouvoir les utiliser.
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