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Digital Transformation in the Customer Experience
Hardcover
ISBN13: 9781774918128
Publisher: Apple Academic Press
Published: Feb 10 2025
Pages: 440
Weight: 1.79
Height: 1.00 Width: 6.14 Depth: 9.21
Language: English
Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer satisfaction and loyalty, the IoET in marketing and healthcare, and more.
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