Digital Rise: The Future of Hospitality
Paperback
Series: Digital Rise, Book 3
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Publisher: Independently Published
Published: Jan 4 2024
Pages: 128
Weight: 0.34
Height: 0.27 Width: 5.50 Depth: 8.50
Language: English
The hospitality industry finds itself on the cusp of a customer experience revolution driven by emerging technologies that have the power to fundamentally transform guest engagement, property operations, and competitive branding for decades to come. AI, biometrics, robotics, augmented reality, and more exponential technologies are ripe with the potential to redefine hospitality excellence if applied thoughtfully with the guest experience at the forefront.
Yet with such disruptive innovation comes complexity. Navigating which solutions to prioritize and how to ethically implement them amid rapid digital disruption is an immense challenge. Success requires hospitality leaders to have an invaluable tactical playbook guiding them to become early adopters who shape technology for hospitality's unique needs rather than become victims of innovation devised externally without context.
That is why, after four decades on the front lines of hospitality technology innovation, John V. Campanella has synthesized his pioneering insights into the indispensable strategic guide for the digital era: Digital Rise: The Future of Hospitality. Across 22 chapters, this trailblazing text condenses an overwhelming wave of exponential technology change into a clear competitive advantage for hospitality brands.
Multi-channel chatbot concierges proactively handle guest requests before additional staff become necessary, while ambient intelligence tracking enables wait staff to anticipate patron needs in dining environments ahead of time. Augmented reality experiences allow properties to overlay captivating contextual digital content onto the physical grounds through mobile devices, both indoors and on static exterior lawns.
As such, while Digital Rise: The Future of Hospitality offers ample visions of guest experiences beginning to rival science fiction, over half the text guides pragmatic methodology prioritization planning for governance changes management must consider around areas like customer education and permissions, cybersecurity, regulations, insurance and more based on specific innovation adoption roadmaps. Dedicated chapters detail how to uphold hospitality tenets ethically while unleashing technology's promise.
In the midst of the swelling digital transformation wave set to redefine hospitality excellence over the coming years, Campanella's over 40 years of specifically innovating technology systems for global hospitality facilities give him unmatched perspective, condensing the most disruptive emerging capabilities into a focused playbook. The book synthesizes insights from the front lines of technological turnover to distill possibilities into an indispensable tactical guide for ownership groups of all sizes seeking customer experience leadership over competitors.
The future promises great excitement as augmented, virtual and mixed reality mediums become commonplace methods of experience differentiation a decade ahead. But competitive progress will rely upon those leaders who dedicate focus now to guide innovation adoption, leveraging Campanella's vital text. The book clearly maps the principles, opportunities and obligations hospitality decision-makers must weigh in order to continuously modernize experiences through innovation as common guest expectations evolve exponentially across generations based on digital capability assumptions.
The future is still unwritten for those dedicated leaders prioritizing modernization. I strongly advise all hospitality executives, owners and entrepreneurs to not only peruse Campanella's indispensable tactical outline themselves but also make it required reading across their leadership teams. The customer experience revolution is here. Meet soaring guest expectations around tech-enabled personalization and act ahead of rivals by preparing now with these exponential technology adoption guides distilling competitive incubation opportunities.
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