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Design by IKEA
Paperback
Business GeneralFurniture DesignIndustrial Design
ISBN13: 9780857858146
Publisher: Bloomsbury Publishing PLC
Published: Dec 1 2014
Pages: 160
Weight: 0.75
Height: 0.60 Width: 6.60 Depth: 9.50
Language: English
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity - one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as Design for everyone and Democratic design, IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures.
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