Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fourth Generation R D

Fourth Generation R D

Miller
Morris

Hardcover

Business GeneralMarketing

ISBN10: 0471240931
ISBN13: 9780471240938
Publisher: John Wiley & Sons
Published: Aug 16 1999
Pages: 368
Weight: 1.50
Height: 1.23 Width: 6.33 Depth: 9.34
Language: English
Praise for Fourth Generation R&D A sweeping and insightfulanalysis of an architecture for innovation in the knowledgeeconomy. Technologists, strategists, and organizational architectswill all find this book worth reading, as will students of themodern organization. --John Seely Brown Chief Scientist, XeroxCorporation The new realities of competition beg a new approach toinnovation and R Fourth Generation R&D answers that challenge.With lucid arguments and detailed case studies, Fourth GenerationR&D sketches a powerful new paradigm for planning and managinginnovation. Every manager concerned with innovation and its role asa strategic resource--that's to say, every manager--will profitfrom this new understanding. Lawrence Wilkinson President, GlobalBusiness Network Fourth Generation R&D is a tour de force. Itssweep, depth, and use of graphics are all truly remarkable (not tomention its command of the literature on innovation). Thedistinctions it draws between continuous and discontinuousinnovation--and between tacit and explicit knowledge--arefundamental. --John Yochelson President, The Council onCompetitiveness

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