Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Modernity: An Ethnography of Marketing Practice

Marketing and Modernity: An Ethnography of Marketing Practice

Lien, Marianne E.

Hardcover

Series: Explorations in Anthropology, Book 40

MarketingAnthropologyGeneral Racism & Ethnic Studies

ISBN10: 1859739911
ISBN13: 9781859739914
Publisher: Berg Publishers
Published: Sep 1 1997
Pages: 256
Weight: 1.08
Height: 0.85 Width: 5.62 Depth: 8.72
Language: English
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a folk-pizza?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of everyday-life in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as the market, product, brand and consumer.Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.

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