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612-822-4611
Marketing and Modernity

Marketing and Modernity

Paperback

Series: Explorations in Anthropology, Book 40

MarketingAnthropologyGeneral Racism & Ethnic Studies

ISBN10: 1859739962
ISBN13: 9781859739969
Publisher: Bloomsbury Publishing PLC
Published: Sep 1 1997
Pages: 256
Weight: 0.90
Height: 0.65 Width: 5.52 Depth: 8.40
Language: English

What 200 products can be made from a dead chicken?
What should turkey really taste like?
How can you make a ready-made meal appear less manufactured?
How do you market a folk-pizza?

This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer.

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General Racism & Ethnic Studies