Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

Haddad, Manal

Paperback

Business General

ISBN10: 1483444368
ISBN13: 9781483444369
Publisher: Lulu Pub Serv
Published: Jan 27 2016
Pages: 110
Weight: 0.31
Height: 0.23 Width: 5.83 Depth: 8.27
Language: English
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

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