Marketing in 1993

Marketing Fallstudien: Fallbeispiele -- Aufgaben -- Lösungen by Bruhn, Manfred, Meffert, Heribert

The Role of Competition in Economic Transition by Saunders, Christopher

Competition: Forms, Facts and Fiction by Cvitkovic, Emilio

Export Practice & Management by Branch, Alan E.

Betriebswirtschaftslehre des Handels by Barth, Klaus

Marktforschung: Methodische Grundlagen und praktische Anwendung by Ellenrieder, Peter, Berekoven, Ludwig, Eckert, Werner

Image Und PR: Kann Image Gegenstand Einer Public Relations-Wissenschaft Sein? by

Global High-Tech Marketing: An Introduction for Technical Managers and Engineers by Kadish, Jules E.

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success by Levinson, Jay Conrad

The Agrarian Origins of Commerce and Industry: A Study of Peasant Marketing in Indonesia by Hayami, Yujiro, Kawagoe, Toshihiko

The Handbook of Brand Management by Arnold, David

Networking with the Affluent and Their Advisors by Stanley, Thomas J.

Sales Force Dynamics: Motives, Management, Money, Marketplace by Weitzul, James

A Guide to Preparing Cost-Effective Press Releases by Winston, William, Loeffler, Robert H.

Marketing Livestock and Meat by Lesser, William H.

Direct Selling Channels by Rosenbloom, Bert

Evaluating R&d Impacts: Methods and Practice by

Activity-Based Costing for Marketing and Manufacturing by Lewis, Ronald J.

Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry by Muris, Timothy, Scheffman, David, Spiller, Pablo

Relationship Marketing: Successful Strategies for the Age of the Customer by McKenna, Regis

Institutionalisierung Des Marketingkonzeptes Durch Produkt-Management by Schwarting, Ulf

The Role of Competition in Economic Transition by Saunders, Christopher

International Trade in Computer Software by Furchtgott-Roth, Harold W., Siwek, Stephen E.

The New Ad Media Reality: Electronic Over Print by White, Barton

How to Work with the Media by Fox, James A., Levin, Jack

Qualitäts- Und Kommunikationspolitik Angesichts Von Produktrisiken by Hempelmann, Bernd

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey by Fisher, Joseph C.

Emotions and Fieldwork by Copp, Martha A., Kleinman, Sherryl

Shopping with Freud by Bowlby, Rachel

Marketing Praxisnah by Nikol, Ulrich, Schmid, Jürgen R., Audehm, Dieter

Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times by Samli, A. Coskun

Marketing for Attorneys and Law Firms by Winston, William

Im Brennpunkt Universität: Neue Wege Der Öffentlichkeitsarbeit by Heinisch, Michael, Lanthaler, Werner

Marketing for Attorneys and Law Firms by Winston, William

New Product Development by Thomas, Robert J., Aquinas, Thomas

Beschaffungsmarketing by Koppelmann, Udo

Service Quality: New Directions in Theory and Practice by

Orientierung für ein neues Europa durch Markt- und Sozialforschung by

Marketing's Role in Economic Development by Campbell, David P., Reddy, Allan C.

Predictive Behavior: An Experimental Study by Brennscheidt, Gunnar

The Authority of the Consumer by