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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

Hardcover

Series: Contributions to the Study of Mass Media and Communications, Book 41

MarketingGeneral ReferenceGeneral Psychology

ISBN10: 031328959X
ISBN13: 9780313289590
Publisher: Praeger
Published: Aug 30 1993
Pages: 216
Weight: 1.05
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

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