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Global High-Tech Marketing: An Introduction for Technical Managers and Engineers

Global High-Tech Marketing: An Introduction for Technical Managers and Engineers

Hardcover

Series: Artech House Professional Development Library

MarketingTechnology & Engineering

ISBN10: 089006704X
ISBN13: 9780890067048
Publisher: Artech House Inc
Published: Jan 1 1993
Pages: 212
Weight: 1.06
Height: 0.73 Width: 6.39 Depth: 9.35
Language: English
Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.

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Technology & Engineering