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Zero-Click Marketing: Capturing Demand in a Searchless World

Zero-Click Marketing: Capturing Demand in a Searchless World

Paperback

Business General

ISBN10: 9359164283
ISBN13: 9789359164281
Publisher: Divyam Agarwal
Published: Jun 7 2026
Pages: 500
Weight: 1.32
Height: 1.24 Width: 6.00 Depth: 9.00
Language: English
Zero-Click Marketing: Capturing Demand in a Searchless World explores the fundamental transformation of digital marketing in an era where AI systems, recommendation engines, and conversational interfaces increasingly mediate how people discover information, form preferences, and make decisions. It moves beyond traditional concepts like SEO, traffic funnels, and click-based attribution to explain how visibility now depends on algorithmic inclusion, semantic relevance, and presence within AI-generated answers rather than user-driven navigation. The book presents a structured view of how demand is created before search, how influence shifts into machine-interpreted ecosystems, and how brands must adapt to remain discoverable in environments where users no longer actively browse but instead receive curated, predictive outcomes.

Also from

Agarwal, Divyam

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Business General