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Virtual Empires: Building Brands in Augmented Reality
Paperback
ISBN13: 9789334291308
Publisher: Divyam Agarwal
Published: Dec 10 2025
Pages: 322
Weight: 0.95
Height: 0.67 Width: 6.00 Depth: 9.00
Language: English
Virtual Empires: Building Brands in Augmented Reality is a forward-looking guide that explores how immersive technologies are redefining the foundations of modern branding. Blending strategic insight with practical application, this book takes readers through the evolution of AR, the psychology behind immersive engagement, and the tools needed to build compelling phygital experiences that resonate across physical and digital worlds. From designing identity systems for hybrid realities to crafting interactive narratives, personalized customer journeys, and data-driven AR ecosystems, it offers a comprehensive roadmap for creators, marketers, entrepreneurs, and innovators ready to shape the next generation of brand experiences.
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