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You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
Paperback
Publisher Price: $16.00
ISBN13: 9781592408795
Publisher: Avery Publishing Group
Published: Aug 5 2014
Pages: 320
Weight: 0.45
Height: 1.02 Width: 5.04 Depth: 7.48
Language: English
- Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
- The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested worth it)
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