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The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
Hardcover
Business GeneralGeneral PsychologyGeneral Sociology
ISBN13: 9781610393119
Publisher: PublicAffairs
Published: Sep 28 2016
Pages: 288
Weight: 1.25
Height: 1.10 Width: 6.50 Depth: 9.40
Language: English
Can economics be passionate? Can it center on people and what really matters to them day-in and day-out? Can it help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries in their field. In this informative book, they discuss what really works in addressing big social, business, and economic problems, giving us new understanding of the motives underlying human behavior. With these points addressed, incentives can then be structured to change behavior, giving people a method to make significant, positive changes in their lives.
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The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
List, John A.
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