Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

Barry, Ann Marie Seward

Paperback

General ReferenceGeneral Psychology

ISBN10: 0791434362
ISBN13: 9780791434369
Publisher: State University of New York Press
Published: Jun 30 1997
Pages: 440
Weight: 1.48
Height: 1.08 Width: 8.96 Depth: 6.12
Language: English

Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.

Today, our environment is dominated by the visual. This book explores visual intelligence as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.

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