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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
Hardcover
Series: Rockport Universal, Book 6
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ISBN13: 9780760378205
Publisher: Rockport Publishers
Published: Nov 14 2023
Pages: 216
Weight: 2.24
Height: 0.56 Width: 8.61 Depth: 10.27
Language: English
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as:- Authenticity
- Social Responsibility
- World Building
- Gatekeepers
- Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
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