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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

Paperback

Series: Rockport Universal

AccountingGraphic Design

Currently unavailable to order

ISBN10: 0760393826
ISBN13: 9780760393826
Publisher: Rockport Publishers
Published: Jun 3 2025
Pages: 216
Weight: 0.53
Height: 0.60 Width: 5.20 Depth: 5.06
Language: English
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine

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Graphic Design