Open Daily: 10am - 10pm | Curbside pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Medium Is the Massage

The Medium Is the Massage

McLuhan, Marshall
Fiore, Quentin

Paperback

Graphic DesignIndividual Artists

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ISBN10: 1584230703
ISBN13: 9781584230700
Publisher: Gingko Pr Inc
Published: Aug 1 2001
Pages: 159
Weight: 0.46
Height: 0.60 Width: 4.20 Depth: 7.00
Language: English
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.

With every technological and social advancement, McLuhan's proclamation that the media work us over completely becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.

McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.

McLuhan's remarkable observation that societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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