Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Logolounge Guide to Iconic Branding: Trendcasting for Logos That Last

The Logolounge Guide to Iconic Branding: Trendcasting for Logos That Last

Gardner, Bill

Hardcover

General DesignGraphic DesignTypography & Calligraphy

Publisher Price: $40.00

ISBN10: 0760398100
ISBN13: 9780760398104
Publisher: Rockport Publishers
Published: May 5 2026
Pages: 216
Weight: 2.10
Height: 0.80 Width: 8.59 Depth: 10.09
Language: English
From the founder of LogoLounge comes a definitive guide to creating timeless visual identities.

The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.

This book goes beyond just inspiration--it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer.

Features include:

  • Expert insights from trend forecaster and LogoLounge founder Bill Gardner
  • Case studies from visionary designers worldwide
  • Frameworks for understanding trends and projecting future visual languages
  • A global perspective from industries, cultures, and design eras
  • Explorations of future brand environments, including AI, the metaverse, and sensory branding
  • 500+ visuals, including logos, identities, timelines, and more

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