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No Ads Please: Advertising Stories from the Founder of the World's Most Creative Agency
Hardcover
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ISBN13: 9782365680981
Publisher: Jbe Books
Published: Sep 2 2025
Pages: 1296
Weight: 2.15
Height: 2.20 Width: 4.88 Depth: 7.40
Language: English
From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world's best advertising agencies
With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024's World's Best Agency by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald's. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.
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