Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Meaning of Branded Objects: Why Some Things Matter More Than Others

The Meaning of Branded Objects: Why Some Things Matter More Than Others

Guarriello, Tom
Kingsley, Mark
Millman, Debbie

Hardcover

Series: Sva Masters in Branding

Investing & FinanceGeneral PsychologyGraphic Design

Currently unavailable to order

ISBN10: 0760395195
ISBN13: 9780760395196
Publisher: Rockport Publishers
Published: Oct 14 2025
Pages: 160
Weight: 1.12
Height: 0.70 Width: 6.12 Depth: 9.29
Language: English
Explore the psychological principles behind why people form emotional attachments to branded products.

In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold.

Inside, you will find:

  • Explorations of brand attachment psychology: Insights into how consumers develop emotional connections to branded objects.
  • Accessible breakdown of complex ideas: Written in a way that's engaging and understandable for professionals and curious readers alike.
  • Discussions on personal and cultural identity: How brands influence our individual sense of self and broader social trends.

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