Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Think Bigger: How to Innovate

Think Bigger: How to Innovate

Iyengar, Sheena

Hardcover

Business GeneralManagementGeneral Psychology

Publisher Price: $24.95

ISBN10: 0231198841
ISBN13: 9780231198844
Publisher: Columbia Business School Publishing
Published: Apr 11 2023
Pages: 248
Weight: 0.95
Height: 1.20 Width: 5.80 Depth: 8.60
Language: English

Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation

In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: How can I get my best ideas?

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

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