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The Post-Pandemic Wine Market: A Practical Guide
Paperback
ISBN13: 9781935879992
Publisher: Wine Appreciation Guild
Published: Sep 17 2011
Pages: 302
Weight: 0.64
Height: 0.63 Width: 4.57 Depth: 8.90
Language: English
Navigate the still-evolving landscape of the wine industry with this essential resource for 2025 (and beyond) written by industry veteran James Jim Silver.
Not just another wine business book; it's a helpful guide for wineries facing unique challenges and new opportunities.
Silver leverages his three decades of experience to provide actionable strategies for facing down ever-changing wine-consumer preferences, addressing supply chain disruptions, leveraging digital marketing techniques effectively, and building resilience in a post-pandemic world. Blend traditional, and innovative solutions for direct-to-consumer sales, explore original approaches to wine tourism, and learn how to better cultivate strong relationships with your distributors.
Inside, you'll find insightful and personal commentary, practical checklists, and clear-cut advice to help your winery thrive in this challenging new market. Whether you're a seasoned vintner or a burgeoning entrepreneur, The Post-Pandemic Wine Market: A Practical Guide has something to offer everyone.
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