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Malort: The Redemption of a Revered and Reviled Spirit
Paperback
LiquorMidwest CookingRegional: Midwest
Publisher Price: $19.99
ISBN13: 9780914091677
Publisher: Chicago Review Press
Published: Sep 3 2024
Pages: 272
Weight: 1.10
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
As I am someone who has grown to actually like Malört, you may doubt my taste. But Josh Noel's exploration of this most maligned spirit is funny, fascinating, and surprisingly delicious. --John Hodgman, comedian and author of Medallion Status
- A Top 4 Finalist for the Tales of the Cocktail Spirited Award for Best New Book on Drinks Culture, History, or Spirits
- Short-Listed by the Chicago Review of Books for Nonfiction Book of the Year 2025
Malört may be the worst thing you'll ever taste.
Jeppson's Malört could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.
Malört is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's Malört.
Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships--involving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's Malört, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.
Malört isn't just the story of one brazen liquor--it is the story of modern tastes and cultural shifts.
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