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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Malört: The Redemption of a Revered and Reviled Spirit

Malört: The Redemption of a Revered and Reviled Spirit

Audio Book

LiquorMidwest CookingRegional: Midwest

Currently unavailable to order

ISBN13: 9798228008038
Publisher: Tantor Audio
Published: Sep 3 2024
Language: English
Malört may be the worst thing you'll ever taste.

Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to a forest fire, if the forest was made of earwax. Yet lurking in the horror and the mockery lies the truth of Malört: we keep going back for more. For nearly a hundred years, we've gone back.

Jeppson's Malört could have died a hundred deaths in that time. Its survival wasn't always a given. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.

Malört is a story of love, relationships, and how one generation finds meaning where generations before did not.

Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships--involving secret love, federal prison, a David vs. Goliath court battle, and the 2018 sale of Jeppson's Malört, which made Pat Gabelick, a seventy-five-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.

Malört isn't just the story of one brazen liquor--it is the story of modern tastes and cultural shifts.

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