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The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
Paperback
ISBN13: 9781032225012
Publisher: Productivity Press
Published: May 2 2022
Pages: 226
Weight: 1.00
Height: 0.54 Width: 7.00 Depth: 10.00
Language: English
The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly customer-centric, from observation, listening to co-development.
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