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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Hardcover

Business GeneralManagementMarketing

ISBN10: 0230391249
ISBN13: 9780230391246
Publisher: Springer Nature
Published: Jul 31 2012
Pages: 231
Weight: 1.15
Height: 0.90 Width: 5.50 Depth: 8.60
Language: English
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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Business General