• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Paperback

Business General

ISBN10: 1349351547
ISBN13: 9781349351541
Publisher: Palgrave
Published: Jul 31 2012
Pages: 231
Weight: 0.73
Height: 0.59 Width: 5.50 Depth: 8.50
Language: English
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

1 different editions

Also available

Also in

Business General