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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market

Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market

Paperback

Business GeneralSelf-Help

Publisher Price: $32.43

ISBN13: 9798295099885
Publisher: Blurb
Published: Oct 30 2025
Pages: 184
Weight: 0.75
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Want to win more best-fit customers? Start with your story. The world's fastest-growing companies use a nine-part storytelling framework, the StoryKernel. The StoryKernel creates a pull motion across the customer journey-guaranteeing a brand wins more customers, faster. Story is the Strategy shows brands how to craft their StoryKernel, align their team behind it, and the methodology to integrate it into every part of the customer journey.

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Business General