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Social Influence and Consumer Behavior
Hardcover
Series: Special Issues of Social Influence
General PsychologyGeneral Sociology
ISBN13: 9781848727717
Publisher: Psychology Pr
Published: Nov 20 2012
Pages: 150
Weight: 1.00
Height: 0.60 Width: 7.00 Depth: 9.80
Language: English
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
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