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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Desirability and Environmental Valuation

Social Desirability and Environmental Valuation

Börger, Tobias

Hardcover

Series: Hohenheimer Volkswirtschaftliche Schriften, Book 66

Business GeneralGeneral PsychologyGeneral Sociology

ISBN10: 3631632584
ISBN13: 9783631632581
Publisher: Peter Lang D
Published: Mar 9 2012
Pages: 256
Weight: 1.05
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based environmental valuation techniques such as the Contingent Valuation Method (CVM). Therefore, the study deals with the assessment of the conditions for the occurrence of SDR in CVM interviews. A behavioral model is devised to take into account a set of factors triggering SDR responses. The impact of these factors of SDR on willingness to pay (WTP) responses is tested. The results reveal that the relevant factors do not affect WTP statements simultaneously but rather influence them in an independent manner. These findings can improve future CVM studies by identifying respondents who are prone to be influenced by SDR.

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