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Superior Customer Value: Finding and Keeping Customers in the Now Economy
Paperback
ISBN13: 9780815390930
Publisher: Routledge
Published: Dec 13 2018
Pages: 206
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: English
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.
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