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Superior Customer Value: Finding and Keeping Customers in the Now Economy
Hardcover
ISBN13: 9780815380009
Publisher: Routledge
Published: Dec 11 2018
Pages: 222
Weight: 1.03
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.
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