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Startup Sutras: Ancient Wisdom for Modern Ventures
Paperback
Publisher: Independently Published
Published: Jul 6 2026
Pages: 306
Weight: 2.17
Height: 0.79 Width: 8.50 Depth: 11.00
Language: English
A business strategy book that reframes classical Indian texts - the Bhagavad Gita, Mahabharata, Ramayana, and Puranas - as practical frameworks for founders. Drawing on 16 years of consulting experience, the author (business consultant and founder of ib by Kacharagadla) translates mythological episodes into named, applicable business tools - e.g., the Hanuman Protocol for handling blockers/stalling tactics, the Manthan Curve for tracking a venture's value-creation phases, and the Purushartha Compass (dharma, artha, kama, moksha → ethics, capital, ambition, purpose) as an overall operating framework.
Structure: 21 chapters across 5 Parts - Foundation (ethics, ideation, execution), Customer/Quality/Market, Inner Resilience (stress, failure, equanimity), Leadership/Team, and Strategy/Succession/Legacy. Each chapter opens with a Sanskrit shloka (original + transliteration + translation), followed by a mythological story and a modern business case study, plus reflection questions/worksheets for individual or workshop use.
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