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IdeologÃa y opiniones: Estudios de psicologÃa retórica
Paperback
Publisher Price: $21.99
ISBN13: 9788419109644
Publisher: Marge Books
Published: Nov 6 2023
Pages: 278
Weight: 0.74
Height: 0.58 Width: 5.83 Depth: 8.27
Language: Spanish
Este libro invita a la reflexión. Michael Billig presenta una serie de relevantes ensayos que desarrollan e ilustran su enfoque retórico de la psicologÃa social.
Billig propone la provocadora tesis según la cual el pensamiento cotidiano, incluido el mantenimiento de opiniones, es en esencia tanto retórico como ideológico. El proceso mismo del pensamiento es fundamentalmente un proceso de argumentación y debate, con uno mismo, con los demás y con las ideologÃas inherentes al acervo social del lenguaje del sentido común.
Los primeros capÃtulos desarrollan la base teórica y las implicaciones de la propuesta de Billig. Por un lado, una psicologÃa retórica exige que la psicologÃa aborde cómo se reflejan en el pensamiento de los individuos los modelos más amplios de la sociedad. Por otro lado, revela la importancia de una comprensión psicológica de las relaciones entre el individuo y la sociedad, que deberÃa, y puede, rechazar una visión en última instancia insatisfactoria de los individuos como incautos irreflexivos del funcionamiento de la ideologÃa.
Los capÃtulos siguientes demuestran cómo se puede aplicar de un modo empÃrico una perspectiva retórica. Los estudios descritos exploran el concepto de prejuicio, la argumentación en el seno de la familia, las opiniones de sentido común sobre la monarquÃa y las operaciones de la ideologÃa tanto en las vidas corrientes de los jóvenes de derechas como en las racionalidades extraordinarias de la propaganda fascista. El capÃtulo final retoma algunos temas más amplios relativos a la retórica y la ideologÃa. Billig ofrece una sólida crÃtica del actual interés moderno y posmoderno por la retórica y esboza su visión alternativa de la sociedad argumentativa.
IdeologÃa y opiniones es una lectura esencial para profesionales de la psicologÃa social, la sociologÃa y todas aquellas personas interesadas en investigar tanto empÃrica como teóricamente las relaciones entre los individuos y la sociedad.
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