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"Código Rojo: Manual de Crisis Empresariales para CEOs y Emprendedores" Los protocolos médicos que han salvado vidas y empresas (y pueden salvar la tu
Paperback
Series: Business First Aid / Código Rojo, Manual de Crisis Empresariales Para Ceos y Emprendedores., Book 2
Publisher: Independently Published
Published: Jul 17 2025
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: Spanish
Tu empresa está al borde del colapso? Este manual puede salvarla en las próximas 72 horas.
Cuando no puedes pagar la nómina, pierdes a tu cliente principal o tu flujo de efectivo se desangra, no necesitas teorías académicas. Necesitas protocolos de emergencia que funcionen YA.
CÓDIGO ROJO adapta los protocolos médicos de emergencia que salvaron vidas en las calles de México a la realidad brutal de las crisis empresariales. Escrito por un ex-paramédico del Escuadrón S.O.S. y Cruz Roja Mexicana convertido en ejecutivo C-Suite.
DESCUBRIRÁS:
✓ Protocolo ABCDE Empresarial: Diagnóstico instantáneo de crisis (Airway/Flujo de Efectivo, Breathing/Operaciones, Circulation/Ingresos, Disability/Liderazgo, Exposure/Factores Externos)
✓ RCP para Empresas Muertas: Cómo resucitar una empresa con cero efectivo, cero operaciones y cero esperanza
✓ DETEN EL SANGRADO: Protocolo para cortar hemorragias financieras que matan empresas en semanas
✓ Triaje Empresarial: Qué salvar, qué dejar morir cuando múltiples crisis golpean simultáneamente
✓ Simulacros de Crisis: Entrenamientos probados que preparan a tu equipo ANTES del desastre
INCLUYE RECURSOS ADICIONALES:
- Botiquín de Primeros Auxilios Empresarial
- Plantillas de Simulacros de Emergencia
POR QUÉ ESTE LIBRO ES DIFERENTE?
No es teoría. Son técnicas reales aplicadas en crisis reales:
- Crisis del Tequila (México 1994)
- Corralito (Argentina 2001)
- Pandemia COVID-19 (2020)
- Huracán Otis (2023)
PARA QUIÉN ES:
- CEOs y dueños de empresas en crisis
- Ejecutivos que manejan situaciones críticas
- Emprendedores en mercados volátiles
- Consultores de turnaround y reestructuración
- Cualquiera que entienda que en Latinoamérica hacer negocios es un deporte extremo
SOBRE EL AUTOR: Marcos Duarte Rivero aprendió sobre crisis reales como paramédico voluntario en los 80s y 90s. Después aplicó esos protocolos en roles ejecutivos en Hughes Network Systems, SKY y Jugos del Valle. Miembro VISTAGE, consejero Cruz Roja Mexicana.
En 30 años nunca vi a un paciente salvarse solo. Tampoco he visto una empresa hacerlo.
⚠️ ADVERTENCIA: Este libro contiene medidas extremas para situaciones extremas. Si buscas soluciones bonitas y consensuadas, busca otro libro. Esto es supervivencia empresarial pura.
Ordena ahora. Tu empresa podría necesitarlo mañana!
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