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Social Media and Africa's Public Sector: Perspectives on Contemporary Issues
Hardcover
Series: Palgrave Studies of Public Sector Management in Africa
ISBN13: 9783031226410
Publisher: Palgrave Macmillan
Published: Apr 6 2023
Pages: 133
Weight: 0.74
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English
This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions' operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.
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