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Social Customer Relationship Management: Fundamentals, Applications, Technologies

Social Customer Relationship Management: Fundamentals, Applications, Technologies

Hardcover

Series: Management for Professionals

Business GeneralGeneral Computers

ISBN10: 3030233421
ISBN13: 9783030233426
Publisher: Springer
Published: Sep 13 2019
Pages: 115
Weight: 0.80
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.

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Business General