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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age

Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age

Hardcover

Business GeneralMarketingGraphic Design

PREORDER - Expected ship date November 29, 2026

ISBN10: 3032332133
ISBN13: 9783032332134
Publisher: Palgrave MacMillan
Published: Nov 29 2026
Pages: 82
Language: English
This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.

Also from

Appiah, Dominic

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Business General