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EcoFusion Marketing: Strategies for Industry 4.0 Sustainability
Hardcover
Series: Contemporary Management Practices
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781041228332
Publisher: Routledge
Published: Apr 29 2026
Pages: 272
Weight: 1.31
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies-AI, IoT, blockchain, and big data-to develop sustainable marketing strategies.
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